You have a website and you know you should be using internet marketing tools, but you’re just starting out and don’t have much of a budget. What online marketing tools can you use that will help you get more visitors, more sales, more signups and are free?
8 Free Internet Marketing Tools Every Website Needs
Google Analytics is an internet marketing tool that you’ve heard of and you know that you should be using it, but why? Google Analytics tracks your visitor count. It will show you how people are engaging throughout your site and which traffic sources are bringing you the most conversions. If you set up your goal and conversion tracking, Google analytics will show you what relevant traffic is giving you your conversions. But, this needs to be set up. Go set it up.
Everyone wants more search traffic to their site. Google organic traffic is consistent and Ubersuggest will help you get some. In Ubersuggest type in the keywords that you know are already bringing you traffic and giving you conversions and it will give you more keywords to go after, both paid and free.
3. Google Search Console
The Google search console tells you how many impressions your post gets, how many clicks they get and the CTR – click-through rate. Go through your posts and see which posts are getting less than a 5% click-through rate. Look at what keywords are getting the clicks and then rewrite the post using more of those keywords. Don’t just add the keywords in, rewrite the post, make it more in-depth by incorporating all the relevant keywords. Along with the Google search console check your Google analytics to ensure that those posts are indeed driving conversions. By combining both the Google search console and the Google analytics tools your are focusing on getting more converting traffic. It’s not just about putting out new content, you need to and can improve your old content and make them work for you even better.
Subscribers is a free tool that uses push notifications. It works within the browser. When you get a visitor to your site it gets them to subscribe without being pushy. Once they subscribe they will receive a message whenever you have a new blog post or content post. This way your visitor returns to your site and you will start to convert more and generate more leads. It builds trust and rapport with your visitors. It’s easy to install and will look like this once done. If you haven’t already allowed for notifications, please do so now.
Hubspot integrates marketing with sales. It has both free and paid accounts. The free account gives you a lot and its constantly being added to. Your free account will give you access to the following
- Form lead collector
- Lead capture pop-up forms
- Contact management
- Traffic and conversion analytics
- Integration with CMS, email, and form tools
Canva is one of the most awesome free graphics tools around. I love it and use it for everything. You need to learn your way around, but once you get the hang of it, it is simple and amazing. Just sign up for a free account and you no longer need a graphic artist!
7. Snipping Tool
This is one of my personal favorite free internet marketing tools. I use it all the time! It’s a screen capture tool that you have on your computer, its called the snipping tool. You can find it when you search on your computer, search Cortona for the snipping tool and it will come up.
SEMrush is an SEO (Search Engine Optimization) tool that helps you to find keywords, spy on your competition and much much more. The free version does have limitations but as you are starting out you don’t need more than the free version. The free SEMrush will give you 10 queries per day.
The above 8 online marketing tools are all amazing free tools that you can use today to help bring more traffic to your website and increase your leads and sales. There are lots more tools out there, but for now, this is a great start. But if you don’t take action, if you don’t set up your Google analytics these aren’t going to help you at all. So take action and go and implement these 8 free internet marketing tools today.